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How Vobble Is Crafting A New Niche In Kids’ Audio Content
- Vobble is an audio OTT platform that offers an immersive storytelling experience to kids between 4 and 12 years of age.
- According to Sharma, the co-founder, the content on most platforms is often monotonous and created by adults.
- The startup reported a revenue of INR 60 Lakh+ in FY24 and claims to have a monthly recurring revenue (MRR) of INR 13 Lakh.
- Vobble earns its revenues from subscriptions, and it releases new content weekly, either created in-house or in collaboration with renowned publishers like HarperCollins, Scholastic, Tinkle, Amar Chitra Katha, and Tulika.
- The startup’s flagship product, The Vobble Box, includes the app’s subscription and kids-friendly headphones.
- The startup currently produces 10 hours of content monthly and updates the content on a weekly basis.
- The startup also partners with brands such as Hasbro, Rebel Girls, the Australian Broadcasting Corporation, and Owl Field, utilising their content IPs.
- Vobble is planning to expand across genres and is producing podcasts, quizzes, and weekly news updates.
- Vobble is preparing for the next generation, where it will provide kids with their own device, allowing them to access content independently and will feature a microphone to enable them to create their own content.
- The startup is looking to enter the US market, and the cofounders are mindful of using AI and making sure that appropriate guardrails are in place to protect kids’ privacy.
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