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How Warner Bros Discovery is Shaking Up Ads Using AI
- Warner Bros Discovery (WBD) is deepening roots in AI innovation, with the opening of a new Global Delivery Centre in Hyderabad.
- WBD currently houses 500 employees in Hyderabad and hopes to expand rapidly.
- WBD aims to personalise customer experiences through AI-driven data insights to enhance customer personalisation across its services.
- WBD CEO David Zaslav said, 'AI is going to have an increasing impact on society and our industry and we intend to take full advantage.'
- Shop with Max and Moments are two AI-based solutions aimed at making ads more relevant, engaging and useful on WBD's streaming platform, Max.
- Advanced contextual targeting, tailoring ads to match the emotional tone of content and seamless shopping during shows are two new ad formats added by WB Discovery.
- Beyond shoppable and contextual ads, WBD is introducing advanced targeting tools and interactive video formats.
- According to a Dentsu Asia Pacific global ad spend forecast, by 2027, nearly 80% of ad spend will be algorithm-driven.
- AI tools are being used by Kimberly Clark, Coca-Cola, Cadbury, Heinz, and Unilever to generate customised ads and match ads with audience moods, interests, and behaviours.
- WBD has named Anish Agarwal as its new VP of AI & automation to spearhead the development and execution of advanced AI and automation strategies.
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