<ul><li>Designing for engagement is the fundamental driver behind Emotional Design.</li><li>Emotional design focuses on creating products that evoke positive feelings and build connections with users.</li><li>The best designs succeed on all three levels: Visceral Design, Behavioral Design, and Reflective Design.</li><li>Industrial designers like Henry Dreyfuss and Norman Geddes started designing products that were more than utility.</li><li>People weren’t all wealthy enough to hire other people to do their chores, so appliances became a status symbol.</li><li>With the rise of digital interfaces, designers turned to skeuomorphism — a style that mimicked real-world textures and objects to make technology feel familiar.</li><li>Today’s emotional design combines a lot of different approaches depending on context and user sentiment.</li><li>Designers must balance creating engaging experiences with avoiding manipulation or addiction.</li><li>Regardless of the technology, design is an innately human endeavour.</li><li>Design for Humans, Not Just Users: Understand the emotions your design evokes and aim to create meaningful connections.</li></ul>

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