In 2020, amidst the pandemic, a leadership shift led to a new focus on technology-driven innovation.The applied research team at the company had a history of successful experiments with emerging technologies.Facing challenges in turning experimental tech into products due to high costs and slow processes.Identified issues included provisioned infrastructure costs, limited AWS expertise, and lack of workflow consistency.Introduced a serverless-first approach, leveraging AWS serverless services for experiments to save costs and increase agility.Team embraced the shift, leading to collective learning, improved dynamics, and increased experimentation.Results showed a significant improvement in the number of experiments per professional and a decrease in cost per experiment.Success stories included developing an electronic signature solution and a no-code machine learning platform for clients.Adopting the serverless-first mindset and structured processes transformed slow experimentation into a high-impact innovation engine.Emphasizes the importance of creating conditions for innovation and rethinking approaches to drive business value.