<ul><li>Cupra, the six-year-old brand created by SEAT, plans to succeed in the US market by leveraging its lack of history compared to other automakers within the Volkswagen Group.</li><li>Cupra has achieved success in Europe, selling 750,000 cars in just six years, with Germany as its largest market. The brand aims to replicate this success in the US.</li><li>Cupra CEO, Wayne Griffiths, plans to introduce a larger SUV and is exploring a partnership with Penske Automotive Group for distribution and retail experience.</li><li>The brand will need to offer products that appeal to American consumers and meet their preferences. Cupra intends to offer hybrid, plug-in hybrid, and conventional combustion powertrains.</li></ul>

How Will Cupra Succeed in the US?

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