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How Zed The Baker Is Making India Fall In Love With Parisian Hotcakes

  • Zed The Baker aims to make fresh, artisanal products accessible to Indian consumers by bringing authentic Parisian bakery culture to India.
  • The brand prioritizes local sourcing and precise inventory control to maintain the quality and freshness of its offerings, carving out a niche in the Indian bakery industry.
  • Zed The Baker has expanded its footprint through a combination of retail stores and quick commerce integrations, with a focus on maximizing foot traffic and ensuring a 30-minute delivery guarantee.
  • With steady revenue growth and ambitious plans for retail expansion, Zed The Baker aims to operate 40 stores under its brand and sub-brands by 2026.

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