Zed The Baker aims to make fresh, artisanal products accessible to Indian consumers by bringing authentic Parisian bakery culture to India.
The brand prioritizes local sourcing and precise inventory control to maintain the quality and freshness of its offerings, carving out a niche in the Indian bakery industry.
Zed The Baker has expanded its footprint through a combination of retail stores and quick commerce integrations, with a focus on maximizing foot traffic and ensuring a 30-minute delivery guarantee.
With steady revenue growth and ambitious plans for retail expansion, Zed The Baker aims to operate 40 stores under its brand and sub-brands by 2026.