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HTX Executives Go Face-to-Face: Molly Highlights User-Centric Perspective and Trust Built Through Sincerity
- HTX, a major global cryptocurrency exchange, aired the second episode of its show, “Real Talk with HTX Executives,” featuring Molly, Head of HTX MO Centre.
- Molly discussed HTX's brand legacy, platform performance, user trust initiatives, future brand development, and women's role in Web3.
- HTX plans user-centricity, sincerity, and trust-building to excel in the industry.
- The branding strategy emphasizes emotional connections based on sincerity, fostering companionship and a dynamic crypto culture.
- HTX emphasizes genuine sincerity over gimmicks, aiming to cultivate lasting user trust through transparent reward systems and integrating user feedback.
- The company focuses on trust marketing, solving real problems to earn and maintain user trust.
- The “Miss HTX” program showcases opportunities for women in Web3, aiming to empower talented women in the crypto industry.
- HTX's biggest challenge lies in catering to new users from traditional finance and internet sectors, focusing on long-term value and risk management.
- Founded in 2013, HTX offers a range of blockchain services globally, aiming to provide secure and reliable services to virtual asset enthusiasts.
- HTX aims for global expansion, ecosystem growth, wealth effect, security, and compliance in its growth strategy.
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