Huawei launched the Pura 80 series smartphones, including Pura 80, Pro, Pro+, and Ultra models, featuring advanced imaging technology and HarmonyOS 5.1.
Prices start from RMB 6,499 for Pro, RMB 7,999 for Pro+, and RMB 9,999 for Ultra, with standard Pura 80 pricing pending.
The pricing suggests Huawei aims to compete with Apple and Samsung in the premium segment, leveraging domestic chip and imaging innovations despite global sanctions.
The series operates on HarmonyOS 5.1 and the Ultra model debuts a unique dual-focal lens-switching mechanism.
The dual-field periscope design in the Ultra model allows for 3.7X mid-telephoto and 9.4X ultra-telephoto modes to share a large sensor, enhancing image consistency.
User and tech blogger tests indicate the Kirin 9020 chipset powers the Pura 80 Ultra and Pro+ models.
The Ultra and Pro+ models feature a CPU with big and mid cores, coupled with a Maleoon 920 GPU.
The display varies across models, from a 6.6-inch flat screen in the standard model to a 6.8-inch quad-curved screen with adaptive refresh rate in the Pro and Ultra models.
In the first quarter of 2025, Chinese smartphone shipments rose 3.3% y-o-y, with Xiaomi leading and Huawei holding a significant market share.