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HinduBusinessLine
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Hurry up, ad folk! The time to use AI is now
- The article discusses the increasing use of AI in advertising, with Indian marketers and agencies also joining the trend.
- While there is enthusiasm for AI in tasks like writing code and ad copy, strategic integration of AI is lagging.
- Smaller digital-first agencies are more agile in adopting AI for creative optimization and content production.
- Legacy agencies are setting up AI labs but may lack the agility of younger players in leveraging AI effectively.
- AI adoption in agencies often happens in silos, with resistance from traditional creative leadership.
- Indian brands are utilizing AI for language marketing and solving unique problems effectively.
- Data governance and privacy concerns pose challenges for Indian marketers in fully embracing AI-driven personalization.
- The article points out the need for clear AI ownership and leadership to ensure AI drives transformative change.
- While Indian marketers are actively experimenting with AI, global players are ahead in building AI-first marketing strategies.
- The article emphasizes the importance of vision and courage in leveraging AI boldly for marketing in India's diverse market.
- Despite the potential, there is a call for faster and bolder adoption of AI in the advertising industry.
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