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Hyperpersonalisation and Stickiness—The Buzzwords AI Startups Can’t Ignore

  • AI startups are experiencing a boom and bust cycle due to the ease of building applications with widely accessible tooling.
  • Investors are looking for products that are stickier, meaning they are indispensable and deeply integrated into the user's workflow.
  • The AI landscape is shifting towards hyperpersonalization, with dropping training expenses and the emergence of more domain-specific models.
  • AI startups need to focus on building revenue-generating products with defensible moats and understanding what triggers emotions in humans.

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