Hyundai Motor Company is taking over its namesake brand in Malaysia with the principal coming in, establishing Hyundai Motor Malaysia (HMY) as an official distributor.
HMY's social media pages have gone live on platforms like Facebook, Instagram, Youtube, LinkedIn, and TikTok, signaling the start of a new era for the brand in Malaysia.
HMC announced a RM2.16 billion investment in Malaysia, including plans for an EV battery assembly factory in Kulim and assembly of CKD models from mid-2025 onwards.
Hyundai Sime Motors, the previous local guardians of the brand, are expected to transition into a 'super dealer' role as the new entity takes over.