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Hyundai wants an affordable EV hot hatch
- Hyundai is considering offering a more affordable electric hot hatch to cater to younger buyers.
- The Insteroid concept, despite being a design study, reflects Hyundai's focus on the next generation of car buyers.
- The design team behind the Insteroid had creative freedom without involvement from Hyundai's N performance division.
- The Insteroid is aimed at younger consumers but draws inspiration from the 1980s era.
- While not destined for production, the Insteroid was designed to be credible and appealing to the youth.
- Hyundai executives have expressed interest in offering more affordable high-performance EVs in the future.
- The challenge lies in balancing performance and cost considerations for potential EV models like the i30 N EV.
- Hyundai has so far not launched a hot EV without N badging, maintaining the track-capable criteria for Hyundai N models.
- The Hyundai N division led by Albert Biermann previously focused on petrol-powered performance models until the Ioniq 5 N's introduction in 2023.
- Hyundai showcased the RN24 'rolling lab' as a glimpse into its ambitious future plans for electric performance vehicles.
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