Hyundai has revealed a gaming-inspired “Insteroid” concept EV in Seoul that takes its tiny all-electric Inster and gives it an over-the-top street racing makeover.
The Insteroid gives the Inster a wide body kit, massive spoiler, track wheels, and a stripped interior featuring bucket seats and a futuristic instrument cluster.
Hyundai is featuring the Insteroid in an in-house-developed video game that will be available for anyone to play in a web browser.
Hyundai hopes the Insteroid concept will “spark further interest in the Inster production model already on sale in key markets,” which continues to exclude the US.