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“I Don’t Understand the Vision”: Why Your Team Doesn’t Get It and How to Fix It

  • Leaders often face confusion and misunderstandings when it comes to articulating the company's vision.
  • A clear and compelling vision attracts and motivates employees, empowers creativity, and serves as a sales tool.
  • Misalignment and ambiguity can lead to the feeling of not understanding the vision.
  • To address this, leaders should provide clarity, bridge the gap between vision and day-to-day tasks, set specific goals, and tell a compelling story.

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