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I haven't even worn the Garmin Venu X1 yet, but it's already telling me a lot about how the company is changing
- Garmin is undergoing significant changes, with 2025 being a crucial year as seen from the launch of the Garmin Venu X1.
- The new Garmin Venu X1 represents a shift in design philosophy for the company, moving towards a more lifestyle-oriented approach and incorporating features like an AMOLED screen and communication options.
- The Venu X1 is positioned as Garmin's response to the Apple Watch, featuring a larger screen and thinner design with reduced battery life compared to previous models like the Venu 3.
- Garmin is transitioning from using power-efficient MIP screens to power-consuming AMOLED screens in its various watch ranges, aiming for brighter displays and enhanced features.
- The company is aligning itself more closely with smartwatch giants like Apple and Samsung, moving away from its traditional focus on running watches like Polar and Coros.
- Garmin's introduction of premium subscription services reflects a shift towards a more competitive stance in the fitness tech market, in line with rivals like Fitbit and Google.
- After resisting premium services for a long time, Garmin recently launched Garmin Connect Plus, indicating a strategic shift to capitalize on new revenue streams.
- Fans of Garmin are witnessing the brand evolve and pivot its strategy, with upcoming months set to reveal more about the company's future direction.
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