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I left Goldman Sachs to plan weddings for the ultra-rich. I do 4 key things to keep my clients — and their families — happy.
- Lelian Chew left Goldman Sachs to co-found The Atelier & Co, a luxury wedding planning firm based in Singapore catering to ultra-wealthy Asian families.
- Chew’s success can be attributed to her belief that anything is possible with time and resources.
- Understanding each couple's love story is fundamental in ensuring that each wedding is distinctive and unique.
- The company ensures that everyone has a voice and takes the needs of the family members into consideration before executing the wedding plans.
- Preserving unique traditions is essential for older generations, who want to pass down customs and cultures to the younger generation.
- The goal is to strike a balance and create an intimate and personal celebration rather than an ostentatious event.
- Chew's success began when a former Goldman Sachs client mistook her break for wedding planning and requested she plan his son's wedding.
- Since the 2013 inception of The Atelier & Co, Chew has created weddings in remote and challenging destinations, including the Maldives.
- Chew's business covers every aspect of the wedding ceremony, including decor, entertainment, and logistics.
- Many of The Atelier & Co's clients are repeat customers requiring parties at different locations to meet the needs of all family members.
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