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‘I made a lot of mistakes with Google Glass’: Google’s Sergey Brin admits missteps but says Android XR has a bright future for one big reason

  • Sergey Brin admits to making mistakes with Google Glass during a discussion at Google I/O 2025.
  • Brin acknowledges flaws of Google Glass launch and emphasizes the importance of polishing products before demoing them.
  • Google Glass, initially a cultural phenomenon, faced criticism and meme 'Glassholes'.
  • Brin lacked knowledge of consumer electronics supply chains leading to Google Glass pricing issues.
  • Partners like Samsung, Gentle Monster, and Warby Parker are now assisting in building Android XR Glasses.
  • Brin highlights the role of AI in enhancing the capabilities of smart glasses like Android XR.
  • Gemini, Google's generative AI platform, is central to enhancing the functionality of Android XR Glasses.
  • DeepMind CEO suggests that a universal assistant could be the key app for smart glasses like Android XR.
  • AI advancements and improved design make Android XR Glasses a promising venture for Google.
  • Android XR Glasses represent Brin's renewed focus on smart glasses technology and AI integration.

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