<ul><li>Quick commerce giant Zepto faced backlash over an inappropriate marketing notification.</li><li>The notification, sent to a female user, mentioned 'I miss you, says I-pill Emergency Contraceptive pill'.</li><li>The user expressed anger on LinkedIn, stating it was inappropriate and questioned the intent.</li><li>Zepto apologized for the message, took immediate action, and assured it won't happen again.</li></ul>

'I miss you, says i-Pill': Zepto faces backlash over insensitive notification, says 'This mistake won't happen again'

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