A naukri.com initiative
Insider
4w
284
Image Credit: Insider
I quit my high-paying product management job to become a full-time artist. My tech skills have helped my business soar.
- Katie McGowan left her high-paying product management job to pursue a full-time art career in April, leveraging her tech skills to automate processes and boost her art business's growth.
- She used contract work to fund her art business, validating market demand and making a successful transition to working as a full-time artist.
- Investing in herself, Katie funded and ran her solo exhibition, sold paintings, and gained the confidence to fully commit to her art career.
- Scaling for growth, she made revenue from original works and print sales, using Shopify and print-on-demand to automate orders and streamline processes.
- Utilizing A/B testing for creatives, Katie experimented with content on Instagram, accumulating millions of views and attracting new opportunities.
- After establishing consistency and a clear path for growth, Katie knew it was time to quit her corporate job and focus on her art business full-time.
- Katie's transition from a corporate career to creative entrepreneurship reflects her dedication, strategic approach, and utilization of tech skills.
- Learning valuable lessons, Katie emphasizes the importance of treating creativity like a business, leveraging existing skills, creating opportunities, and making informed changes.
- Her journey highlights the gradual process of building a successful creative venture and the significance of timing, learning, and adapting for a successful career pivot.
- Katie's future plans include studying art in Florence, organizing exhibitions, launching limited edition prints, and continuing to grow her art business.
Read Full Article
17 Likes
For uninterrupted reading, download the app