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I tried one of Rivian's new 'adventure drives' in New York. It was the break from the city that I needed.
- Rivian opened its first concept experience in Manhattan's Meatpacking District, offering a relaxing and earthy atmosphere with an 'Adventure Is In Us' theme.
- Customers can sign up for quarterly 'adventure drives' to local day trip spots like The Met Cloisters or Storm King Art Center.
- The concept space aims to broaden Rivian's brand reach and introduce more people to the EV maker through events and a tourist hub location.
- Featuring a luxurious boho vibe, the space includes amenities like Apollo bagels, Boxed Water, coffee stations, and demo drives.
- Interactive elements, child-friendly activities, and EV education areas are integrated into the space to engage visitors of all ages.
- The concept experience includes a sound immersion room, digital displays showcasing owner stories, and a plastic-recycling partnership for making keychains.
- Participants can explore various activities, vote on preferences, and even experience an 'adventure drive' to destinations like The Met Cloisters.
- Rivian's vehicles aim to provide a comfortable and modern feel, with functional features and a minimalist aesthetic, creating a calming driving experience.
- Attendees can tour local attractions like The Met Cloisters, offering a peaceful break from the city while enjoying the spacious and comfortable backseats of Rivian vehicles.
- The concept space successfully balances city living and escape, providing visitors with a unique experience that highlights city aspects while offering a relaxing getaway.
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