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IBM and Scuderia Ferrari HP Debut Reimagined Mobile App to Supercharge Global Formula 1 Fan Experience

  • IBM and Scuderia Ferrari HP introduce a new mobile app aimed to enhance the Formula 1 fan experience, now available in English and Italian.
  • The app includes AI-powered features like race summaries, post-race insights, data visualizations, and historical insights.
  • New app features such as fan messages, interactive polls, and iconic race summaries have been launched to engage fans year-round.
  • IBM and Scuderia Ferrari plan to roll out more features in 2025 to deepen the connection between fans and the F1 team.

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