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Ice cream makers pledge to remove artificial colours by 2028

  • US ice cream makers plan to remove artificial colors from their products by 2028 to align with Health and Human Services Secretary Robert F. Kennedy Jr.'s push for cleaner food.
  • A group of 40 producers, responsible for over 90% of US ice cream sales, will eliminate various synthetic colors by the end of 2027 voluntarily.
  • Major food companies like General Mills, Nestle, and Kraft Heinz have committed to removing artificial dyes from their products in response to consumer demand and regulatory changes.
  • The FDA has approved the use of natural sources like gardenia to color foods blue, showing a shift towards cleaner ingredients in the food industry.

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