US ice cream makers plan to remove artificial colors from their products by 2028 to align with Health and Human Services Secretary Robert F. Kennedy Jr.'s push for cleaner food.
A group of 40 producers, responsible for over 90% of US ice cream sales, will eliminate various synthetic colors by the end of 2027 voluntarily.
Major food companies like General Mills, Nestle, and Kraft Heinz have committed to removing artificial dyes from their products in response to consumer demand and regulatory changes.
The FDA has approved the use of natural sources like gardenia to color foods blue, showing a shift towards cleaner ingredients in the food industry.