Apple has reportedly considered competing with Amazon Web Services (AWS) by offering its own cloud service powered by M-series chips.
The discussions about Apple's potential cloud service took place up to the first half of 2024, but it is uncertain if they are ongoing. Michael Abbott, a key supporter, left Apple in 2023.
Apple's cloud service could provide developers with servers utilizing the M-series chips without the need to manage their own servers, aiming to offer cost-efficiency compared to competitors like AWS.
If launched, the speculated service might bear the iCloud branding and contribute to Apple's services revenue growth.