Worldwide smartphone shipments are forecast to grow 0.6% year-over-year (YoY) in 2025 to 1.24 billion units, with a reduced forecast from 2.3% due to high uncertainty and economic challenges.
China is driving growth with a 3% YoY forecast, supported by government subsidies, while Apple is expected to decline 1.9% due to competition and economic factors.
The US market is forecasted to grow 1.9% in 2025, impacted by trade war tensions and tariff-related issues, but mitigated by carrier promotions and financing programs.
Smartphone vendors face uncertainty with potential tariffs; India and Vietnam remain key alternatives to China for production, but U.S.-bound smartphones could face downside risks.