<ul data-eligibleForWebStory="true"><li>Authentication methods are varied - from 2FA to SSO to WebAuthn, causing confusion.</li><li>Customers demand seamless yet secure experiences amidst rising identity theft reports.</li><li>Businesses must balance security measures with user convenience to prevent customer alienation.</li><li>Future of authentication lies in continuous signals and AI-driven risk-based processes.</li></ul>

Identity theft hits 1.1M reports — and authentication fatigue is only getting worse

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