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IED torino students shift education gear into gen Z design with concept car rapida
- IED Torino and Italdesign collaborated to design Rapida, a concept car targeting Gen Z, emphasizing fun and excitement in driving.
- Unveiled in Turin and showcased at Milan Design Week, Rapida blends style, sustainability, and functionality to connect past and future with emotion and innovation.
- Under the guidance of mentors, students from IED Torino's Master in Transportation Design course created Rapida after six months of intensive work, combining digital and physical design processes.
- Rapida reimagines small sports cars with a versatile design suitable for different powertrains, aiming to make high performance and style accessible to Gen Z enthusiasts.
- With a focus on aerodynamics, Rapida's design boasts a fastback silhouette, adaptable interior layout, and compatibility with internal combustion, hybrid, and full electric powertrains.
- Its design versatility allows Rapida to be adopted by any automotive brand, reflecting Turin's tradition of innovation in the automotive industry.
- The project emphasizes affordability to make the thrill of driving accessible to a younger audience, aligning with IED's vision of cultural, sustainable, and future-oriented mobility.
- IED's programs in transportation and mobility design prepare students to innovate and address contemporary challenges, focusing on holistic mobility solutions and the evolving role of design.
- Rapida stands as a testament to IED's educational quality and industry partnerships, contributing to the prestigious collection of concept cars developed with global carmakers.
- Technical sponsors like Pirelli, OZ Racing, and Lechler, along with partners Italdesign and Scuderia Torino, supported the realization of Rapida.
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