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“If AI erodes people's belief in photography, then we have problems” – we talk AI and cameras with the winner of the Sony World Photography Awards 2025

  • British photographer Zed Nelson wins the $25,000 top prize at Sony World Photography Awards 2025.
  • His project, The Anthropocene Illusion, explores human consumer behavior towards nature over six years and four continents.
  • Nelson's work focuses on the impact of humans on the environment, capturing confrontational images of wildlife in various settings.
  • The project raises concerns about how AI is affecting the landscape of imaging and people's belief in photography.
  • Nelson emphasizes the importance of valuing truth in photography amidst the rise of AI-generated images.
  • He believes there will be a shift towards valuing real documentary work over AI-created content.
  • The Sony World Photography Awards exhibited Nelson's work at Somerset House in London, emphasizing the importance of real storytelling in photography.
  • The awards featured 10 categories, with Zed Nelson winning Wildlife & Nature and Photographer of the Year.
  • Other winners include Olivier Unia, Laura Pannack, Chantal Pinzi, and more, showcasing diverse talents in photography.
  • Over 420,000 entries from 206 countries were received for the 18-year-old Sony World Photography Awards contest.

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