<ul><li>PLT invested in aesthetic evolution with cleaner branding, new product styles, and an updated vibe.</li><li>To improve the rebranding process, a phased approach could have been adopted, including gathering feedback, testing demand, and hosting private product previews.</li><li>Sudden pivots in rebranding can alienate the customer base, so it's important to consider evolution rather than a drastic change.</li><li>When increasing prices, it is essential to showcase the improved quality to match the perceived value and justify the price change.</li></ul>

If PrettyLittleThing Had Asked Me to Help With Their Rebrand… Here’s What I Would Have Done…

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