<ul><li>Importance of having a concise elevator pitch that captures attention in under 30 seconds.</li><li>Story of Elisha Otis demonstrating his safety brake in 1854 as an example of an impactful short pitch.</li><li>Emphasis on focusing on the problem, user, and results rather than buzzwords and technical details.</li><li>Advice on using a structured approach like CORE + M framework and keeping pitches succinct and engaging.</li></ul>

If you can’t pitch it in 30 seconds, you don’t understand it

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