<ul><li>Expedia Group's chief marketing officer, Jochen Koedijk, aims for the travel brand to lead in AI integration.</li><li>Expedia has partnered with OpenAI and Google and integrated AI with Instagram Reels for a smoother transition from travel inspiration to booking.</li><li>The shift in consumer behavior towards using AI for travel searches is evident, with increased focus on voice queries and platforms like Instagram Reels for inspiration.</li><li>Expedia emphasizes in-house marketing functions and partnerships with tech giants like Google to adapt to the evolving landscape of AI in the travel industry.</li></ul>

I'm Expedia's marketing chief. Here's how we're preparing for a future when people use AI to plan their vacations.

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