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I’m worried Apple will skip its October event – here’s what that means for the M4 MacBook Pro

  • Apple may not hold an October event to introduce its new products according to Bloomberg journalist Mark Gurman.
  • Gurman stated that Apple will “announce” the Macs and iPads in October without mentioning the occurrence of an event.
  • It is unknown how the announcement will be made, which could lead to the possibility of products being revealed in a set of press releases.
  • This has implications for the M4 MacBook Pro range if Apple decides to opt for the press release method.
  • This potentially indicates that these chips are not as highly effective as hoped and that Apple does not want to emphasise their high expense.
  • However, the announcement method is yet to be confirmed, and Gurman's phrasing leaves the door open for an October event.
  • There are more rumoured devices other than the MacBook Pro and iPads, including an updated iMac and a redesigned Mac mini.
  • This amounts to several devices and special events may be necessary to present them.
  • The preorders for the upcoming products are expected to commence on 25 October.
  • An Apple media event is projected to take place on 21 or 22 October. Invitations for the event are usually sent out two weeks in advance.

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