Intel's Arrow Lake CPUs is another major shift where it kills long-standing Hyper-Threading feature and debuts Core Ultra branding on desktop.
While the company has shown that the architecture is very efficient for laptop market, it's a completely different market and may fall flat on face for desktop market.
Intel's main focus isn't to deliver improvement in gaming performance, however, lower power draw and lower temperatures.
Gaming performance leads most CPU reviews and still represents an important use case for enthusiast/desktop CPUs. Even if Intel is able to maintain gaming performance, it doesn't encourage spending $400 to $600 on a new CPU and motherboard.
Intel faces a big problem with AMD's 3D V-Cache. Intel's flagship Core Ultra 9 285K may underperform Ryzen 7 7800X3D by about 5%.
Efficiency is important but not more important than performance. The Ryzen 7 7800X3D wasn't a success because it was efficient. It was successful because it was super fast.
If the upcoming Ryzen 7 9800X3D is anything like Ryzen 7 7800X3D, Intel has a tough time to win back gamers with Arrow Lake CPUs.
Though Intel wants to make more-efficient CPUs, it needs to deliver an efficient part while still lifting up gaming performance.
The first batch of Arrow Lake chips are unlocked for overclocking which might make all the difference for performance, given that you're an enthusiast.
While efficient CPUs sound great, the prediction is that Arrow Lake CPUs will not hit as Intel wants it to.