<ul><li>The global digital news market is expected to grow at a CAGR of 8.3% from 2023 to 2030, driven by increased smartphone penetration and demand for on-the-go news consumption.</li><li>Inshorts, a news app, has captured a significant portion of the Indian audience with its quick 60-word summaries but must adapt to the growing popularity of audio formats for news consumption.</li><li>To address this, Inshorts proposes integrating Audio Briefs, allowing users to listen to a curated list of top news headlines, which aims to enhance accessibility and engagement with the app.</li><li>An A/B test will be conducted to validate the effectiveness of the Audio Briefs feature, with success determined by a 15%+ increase in engagement and time spent on the app.</li></ul>

Improving Inshorts with Audio Briefs: A Case Study on Enhancing News Consumption UX

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