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In a World Where Anyone Can Be Anyone, pi-labs’ AI Knows What’s Real
- AI technology is being used by pi-labs to combat deepfake attacks and restore trust in online media content.
- Their AI tool 'Authentify' helps in detecting and highlighting manipulated segments in media content, providing detailed reports to users.
- The tool analyzes content frame by frame, identifying unnatural pixel movements and inconsistencies in eye and lip sync to flag synthetic content.
- Authentify can run in real-time during video calls or post-call, customizable for cloud-based or on-premise setups.
- It also analyzes audio to detect synthetic speech and trace it back to the tools used for generation.
- pi-labs prioritizes localisation, training its AI tool with Indian-specific data to prevent misinterpretations based on cultural elements.
- The company focuses on sectors like law enforcement, defence, and financial services to enhance security in video KYC processes.
- pi-labs is working on integrating blockchain for transparency in detection outcomes and is part of NVIDIA's Inception program for scaling.
- Founder Ankush Tiwari emphasizes the need for proactive security measures in the digital world and addresses the rising threat of deepfakes.
- As deepfake technology advances, pi-labs constantly updates its AI models to stay ahead and protect against evolving attack methods.
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