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In-Person Research: Is It Worth the Effort?
- In-person qualitative research is one of UX designers’ key tools and research methods.
- Face-to-face studies provide rich data, but they require higher budgets, careful scheduling, and logistical planning.
- Use in-person research for testing early prototypes, physical interaction, or observing non-verbal cues.
- Clear goals, pilot tests, and maintaining a neutral presence help ensure in-person research success while minimizing observer bias.
- In-person research allows UX designers to observe micro-gestures, facial expressions, and behaviors that remote methods might miss.
- Remote research can be conducted via video calling platforms and allows access to a geographically diverse audience.
- In-person research is appropriate when observing detailed non-verbal cues and when testing physical devices.
- Ethnographic research and focus groups are better conducted face-to-face, while usability testing is primarily done remotely.
- Preparation includes choosing a comfortable location, conducting a pilot test, and scheduling sessions.
- During in-person research, manage privacy issues, build rapport, pay attention to non-verbal cues, reduce observer influence, and take notes.
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