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In product management, roadmapping is a crucial activity serving multiple important purposes.
- ACME Inc. sought assistance with their roadmapping process, facing challenges in tying ROI to the roadmap activities and misalignment in expectations at the feature level.
- Evaluating ROI at the feature level is difficult due to factors like time horizon mismatch, lack of granular sales data, and incomplete cost capture at that level.
- Strategic planning with rigorous ROI analysis focusing on major market opportunities with long-term timelines can prevent skewed ROI analyses seen in evaluating individual releases.
- ROI assessment during strategic planning is most effective at the opportunity level, evaluating potential revenue from market opportunities rather than individual features.
- Categorizing market opportunity timelines into three horizons helps balance short-term improvements with long-term innovation in roadmap construction.
- Product Management teams prioritize initiatives for user productivity improvements and address challenges based on market opportunity horizons.
- Structured strategic planning bridges high-level strategic objectives with operational activities and aligns them for more effective execution throughout the company.
- Aligning roadmaps with strategic goals by shifting ROI assessment to the opportunity level empowers product teams to focus on impactful solutions and meet user needs while advancing strategic goals.
- Companies need to revise their strategic planning to bridge the gap between high-level strategic objectives and operational activities, ensuring better alignment and execution.
- By aligning features and initiatives with strategic goals, organizations can unlock growth and competitive advantage, transforming how value is created and captured in the market.
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