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In The Age Of AI, Can SketchBubble Redefine The Art Of Presentations?
- SketchBubble is a presentation design startup that offers a wide range of templates suitable for various domains, including technology, finance, healthcare, e-learning, projects & industries and organizational excellence compatible with Google, Apple and Microsoft platforms.
- SketchBubble aims to develop designs that surpass AI production, and the human touch will be required to maintain creativity and uniqueness.
- SketchBubble currently has 200,000+ customisable slides (subscription-based offerings) and 1,000+ free templates, as well as diagrams/charts, maps, icons and other design elements, and almost half a million subscribers, including 20,000+ paid users.
- Individuals can use free templates or subscribe to a monthly ($49), quarterly ($99), or annual ($199) plan. Enterprises can only opt for a yearly plan.
- SketchBubble feels the best AI-generated slides require significant human intervention, adding time and effort to the process, and is working to innovate and enhance its presentation templates to stay ahead of AI.
- Several challenges faced by SketchBubble include a lack of skilled designers, GenAI posing a mounting challenge, and a limited budget for marketing.
- To broaden its reach and stay updated with current trends, the SketchBubble founders have adopted search engine optimization (SEO) as a core strategy, and its team creates the slides in Microsoft PowerPoint and makes them compatible with Google Slides and Apple Keynote.
- In the global presentation software market, SketchBubble and its ilk are keen to integrate human creativity in a tech-driven landscape now increasingly dominated by intelligent, generative AI.
- The power of weaving a great narrative, the art of creating emotional resonance and the skill to improvise in real-time are said to be essential for successfully connecting with the audience, and SketchBubble's founders believe missing the human link may not serve the industry's purpose.
- Finally, the success of AI and creativity will depend on finding the right balance using both humans and technology effectively.
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