The aesthetic-usability effect demonstrates that visual appeal can enhance perceived usability and user adoption in applications.Enterprise application stickiness should be measured by task efficiency rather than metrics like MAUs or DAUs.Efficient enterprise software focuses on supporting goal completion through intuitive design, not prolonged user time within the app.Good enterprise software provides clear starting points and entry cues to guide users effectively.Effective enterprise systems should guide users intuitively during complex workflows, reducing uncertainty and enhancing confidence.Users take action in enterprise software when the message is timely, relevant, and clear, similar to a conversation.A conversational UI in enterprise software involves structured, contextual exchanges to guide users like a dialogue.Designing enterprise software with clear signals and prioritized notifications guides users effectively through workflows.Involving users throughout the product development life cycle is crucial for creating user-friendly cues and flows in enterprise software.Understanding customers' goals, context, and behaviors is essential for designing cues and flows that feel natural and helpful in enterprise software.