<ul><li>Netflix's co-CEO Ted Sarandos sees India as a big prize and important for the streaming giant to get pricing and payment methods right.</li><li>A price reduction in December 2021 increased user engagement by 30% and revenue growth of 24% in 2022 compared to the year prior.</li><li>Netflix slashed prices in India by 20-60% across its plans in December 2021 amid competition from other streaming platforms.</li><li>Sarandos notes that India is a specific market where viewers like local content, but a lot of Indian content is also popular worldwide. Netflix aims to invest and do great in India in the long run.</li></ul>

India a big prize, have to get pricing and payment methods right: Netflix co-CEO

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