India is nearing a commercial rollout of Direct-to-Mobile (D2M) technology, with pilot projects, technology development, and compatible devices already completed.
D2M technology enables the transmission of broadcast content directly to mobile devices without the need for a SIM card or internet connectivity, aiming to reduce mobile data costs and improve content access in underserved regions.
Regulatory approvals, especially from the Ministry of Information and Broadcasting, are pending despite successful pilot demonstrations, technological readiness, and supportive infrastructure.
Mobile handset makers like HMD Global and Lava are gearing up to launch feature phones with D2M support, while D2M is seen as a means to ease pressure on telecom infrastructure by reducing data usage.