MediaTek views India as a crucial market for its automotive portfolio and plans to contribute 20% to volumes in the automotive segment over the next 10 years.
The company has engineers in India to cater to customer requirements and collaborates with OEMs like Volkswagen, Toyota, Honda, and Tata Motors.
MediaTek's strategy involves providing high-end flagship products tailored to the needs of its OEM customers in India.
India's automotive market is witnessing a rise in demand for enhanced connected vehicle features, creating growth opportunities for players like MediaTek and positioning India as a global automotive hub.