The Indian Ministry of Information and Broadcasting directed OTT and streaming platforms to remove Pakistani origin media due to national security concerns.
Spotify, Apple Music, and YouTube Music have removed hundreds of Pakistani songs from their Indian services, impacting fan favorites and altering album covers.
Indian audiences have varied reactions to the ban, with some supporting the decision and others concerned about the loss of cultural exchange.
The ban has financial implications for Pakistani artists, disrupting revenue streams and fan engagement in a significant market while raising questions about platforms' ability to manage global content amidst regional bans.