<ul><li>India's Gen Z population, with 377 million people, has a collective spending power of $860 billion, accounting for 43% of India's total consumer expenditure.</li><li>Gen Z's spending power is projected to reach $2 trillion by 2035.</li><li>Direct spending currently stands at $200 billion, with 1 out of every 4 Gen Zs in the workforce, and is projected to reach $1.8 trillion by 2035.</li><li>While 45% of businesses acknowledge Gen Z's potential, only 15% have actively leveraged these insights, presenting brands with an opportunity to engage with this generation shaping India's consumer future.</li></ul>

India's 377M Gen Zs add $860B to country's overall consumer expenditure: Report

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