<ul data-eligibleForWebStory="false"><li>India's quick-commerce sector is expanding rapidly driven by factors like the growth of 'dark stores,' increased competition, and category expansion.</li><li>The quick-commerce industry in India witnessed a 150% year-on-year growth in the first five months of 2025, with non-metro areas contributing only 20% of the sector's GMV.</li><li>Challenges in non-metro areas include lower digital maturity, trust issues in online platforms, specific local preferences not met by quick-commerce platforms, and strong existing local retail networks.</li><li>Although quick commerce is flourishing in metros, scaling profitably in non-metros requires hyper-local strategies, deeper market understanding, and operational flexibility according to experts.</li></ul>

India's Quick Commerce Booms In Metros, But Stays In Slow Lane In Non-Metros

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