Indore-based tech startup IMAST, founded by Akash Joshi and Ankur Pathak in 2016, aims to redefine customer loyalty and sales CRM solutions in India.
The startup's flagship product, IMAST 360, won the Best Sales CRM and Loyalty Solution Award at India Business Awards 2025.
IMAST has become a leading technology partner for companies in sectors like automotive, FMCG, retail, electrical, and manufacturing, with over 100 clients.
Startup founders Akash Joshi and Ankur Pathak leveraged their expertise in sales, CRM, and project management to establish IMAST.
IMAST 360, a SaaS-based platform launched in 2022, offers modules like DMS, SFA, CRM, loyalty program management, and inventory management.
The startup emphasizes customised deployments and client-centric solutions for its success.
The India Business Awards 2025 recognized IMAST 360 for its contributions to Indian companies' sales and loyalty ecosystems.
IMAST plans to further scale its product offerings with AI-driven features, expand internationally, and achieve a turnover of Rs 500 crore in the next five years.
The startup's vision focuses on bringing clarity, control, and creativity to businesses' channel sales and loyalty programs.
The founders express gratitude for the award and attribute their success to trust from clients, dedication from employees, and encouragement from challenges.