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Indore-based Tech Solutions Startup worth Rs 100 Cr Bags Best Sales CRM & Loyalty Solution Award At India Business Awards 2025

  • Indore-based tech startup IMAST, founded by Akash Joshi and Ankur Pathak in 2016, aims to redefine customer loyalty and sales CRM solutions in India.
  • The startup's flagship product, IMAST 360, won the Best Sales CRM and Loyalty Solution Award at India Business Awards 2025.
  • IMAST has become a leading technology partner for companies in sectors like automotive, FMCG, retail, electrical, and manufacturing, with over 100 clients.
  • Startup founders Akash Joshi and Ankur Pathak leveraged their expertise in sales, CRM, and project management to establish IMAST.
  • IMAST 360, a SaaS-based platform launched in 2022, offers modules like DMS, SFA, CRM, loyalty program management, and inventory management.
  • The startup emphasizes customised deployments and client-centric solutions for its success.
  • The India Business Awards 2025 recognized IMAST 360 for its contributions to Indian companies' sales and loyalty ecosystems.
  • IMAST plans to further scale its product offerings with AI-driven features, expand internationally, and achieve a turnover of Rs 500 crore in the next five years.
  • The startup's vision focuses on bringing clarity, control, and creativity to businesses' channel sales and loyalty programs.
  • The founders express gratitude for the award and attribute their success to trust from clients, dedication from employees, and encouragement from challenges.

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