Ineos Automotive CEO, Lynn Calder, expresses frustration over industry top-down policies pushing full electrification, emphasizing the importance of listening to customer demand for choice.
Calder mentions the popularity of hybrids and the challenging impact of policies on smaller auto companies like Ineos, which is currently embracing new technology.
Ineos introduced the Fusilier, an electric vehicle with a range-extender option, but the project is currently paused due to uncertainties about market viability by 2027-2028.
Calder anticipates the EU may extend sales of non-zero-emissions vehicles beyond the deadline, acknowledging the potential for carbon-neutral fuels like hydrogen or synthetic fuels in reducing emissions.