Product managers in Circle III prioritize slides over substance, leading to confusion among engineers and a disconnect with user needs.
Storytelling turns into a trap when clarity is overshadowed by formatting in presentations, risking catastrophic consequences.
Metaphors and visionary language can inspire, but they should be backed by real substance to avoid deceiving stakeholders and users.
Key lessons include treating slides like code by testing and validating them, focusing on practical use-cases, running 'Deck Freeze Weeks' for real progress, and ensuring strategies are actionable, not just presentable.