Infinite Reality has acquired Napster for $207 million.
Napster's music streaming service will be transformed into a social music platform with branded 3D virtual spaces for virtual concerts and listening parties.
Napster will also offer the sale of physical and virtual merchandise, exclusive digital content, and event tickets.
Infinite Reality aims to lead the shift from a 2D clickable web to a 3D conversational one, providing modern tools for better engagement, monetization, and measurement of audiences.