<ul><li>The FMCG industry's volume growth has dropped to 4.3% amid inflationary pressures, according to Kantar report.</li><li>FMCG volume growth in August-October 2024 was lower than the year-ago period and the previous quarter.</li><li>Urban market volume growth slowed to 4.5% from 6.9% in 2023, indicating a slowdown but not a slump.</li><li>Rural market growth was also underperforming with just 4% growth, led by wheat flour category.</li></ul>

Inflation continues to hit FMCG industry, urban growth expected to slow in H1/2025: Kantar report

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