Lehlah, an influencer commerce startup, has raised Rs 12.5 crore in a seed funding round led by Gruhas.
The funding will be used to introduce new product features, expand the team and reach, and strengthen the position in India's influencer-led shopping ecosystem.
Lehlah partners with ecommerce platforms and D2C brands, operating on a commission-based structure.
The platform has achieved a monthly run rate of Rs 100 crore gross merchandise value and has over 10,000 influencers.